Bizarre Chinese dating advert urges single girls to marry to ‘please your family’
- by Chris Luo
A leading Chinese matchmaking website was blasted by infuriated online users this weekend over its latest commercial that urges young men and women to get married to please their ageing family elders.
Baihe.com’s new television advert, promoting its offline expansion, features an attractive and kind-hearted young woman, who, after years of prodding from her aged grandmother, decides to “stop nit-picking” and seeks to get married to fulfil her elder relative’s wish.
“This year I must get married, even if [doing so] is just for my grandma,” says the young lady, who then seeks the matchmaking service for help. In the final scene and climax of the commercial, the principal actress, wearing a bridal veil and flanked by her groom who she met through the matchmaking service, is seen informing her relieved grandma of the news as she lies on a sickbed in hospital.
The 30-second video clip has apparently enraged many people within China’s online community, where it has been widely shared and commented via various social networking websites.
Many condemned the ad for “playing the filial piety card” to deliberately exert pressure on youngsters and manipulate them to rush into marriage to please their family elders, as China is a traditional Confucian society where the virtue of respecting one’s parents and ancestors is held up as one of the core values.
On Sina Weibo, the nation’s largest Twitter-like microblogging platform, over 33,000 users in an online poll said they would boycott the company and vowed to “strive against the stale concept of marriage”, compared to just some 1,400 bloggers who found the commercial understandable.
Many called the commercial “hijacking personal sentiments with filial piety,” a sentiment shared by many on China’s cyberspace.
“Besides the conventional family values, people shall not sacrifice their own happiness to comply with their family members’ unreasonable demands,” commented Peng Xiaohui, a prominent sexologist and Central China Normal University professor.
- 2014-02-10 15:43
Web Editor: Gu Liping
A matchmaking website has been accused of peddling “obsolete ethics” in an ad which sees a young woman take a husband in order to please her grandmother.
Angry web users have called for the advertisement for baihe.com, which has been broadcast on major TV channels since the Chinese New Year holiday, to be banned.
In the ad, every time she visits her grandmother the young woman is asked whether she’s married. On the final occasion her grandmother is ill in bed.
The young woman then resolves to marry and, as there’s no time to waste, visits Baihe.
In the final scene, wearing a wedding dress, she visits her ill grandmother with her husband and says she married because “love could not wait.”
But many web users say the advert projects a twisted concept of marriage.
One netizen, surnamed Chai, who launched a campaign against the ad, said the portrayals are offensive.
“It ensnares users with obsolete ethics and morals, and should be banned,” Chai said on his Weibo microblog site.
Chai’s calls for the ban and an apology from Baihe had been reposted 24,000 times by yesterday evening.
One web user said the ad conveys “horrible ideas that women are nothing if they don’t marry, no matter how outstanding they are.”
Another said “love and marriage should not come from fulfilling family wishes.”
The controversy reflects the pressures placed on young Chinese to settle down, as women in their late-20s and men in their mid-30s are sometimes called “leftover” people.
Candy Cai, a single 31-year -old Shanghainese working at a private company, said she is asked the same question every Spring Festival.
- Baihe.com uses the catchphrase “because of love, do not wait” to encourage girls to marry to please their families
This bizarre Chinese dating ad urges singletons to marry soon in order to please their families.
In addition it pressures girls to ‘not be picky not avoid being alone’.
Despite this seeming an archaic attitude Baihe.com have gone ahead with the campaign which begins by apparently showing a young girl being pressured by an elderly grandparent.
“This year I must get married, even if [doing so] is just for my grandma,” she says.
When the girl finally finds her Mr Right (now) through the dating service her relieved grandma is told of the news in hospital on her sick bed.