Who’s your daddy? Sprint and Softbank depict bizarre family portraits
- BY MAT SMITH
APRIL 11TH 2014
With its Framily plans, Sprint wants you to convince friends, family and possibly outright strangers, to join the carrier and chip a few bucks off your bill.
It’s even created a new ad series to show just how broad its definition of “framily” is.
The dad’s a hamster, while the daughter speaks only in French, accompanied by three animated birds.
However, Sprint’s Frobinsons have to go a long ways to match the sheer offbeat-ness of Softbank’s answer to “framily,” the Shiratos in Japan.
That framily consists of a talking dog as patriarch, a wife who has the real power, a daughter played by popular actress Aya Ueto and a non-Japanese son played by Dante Carver (a Softbank commercial mainstay).
The core family unit is then augmented by bit-parts from ‘Uncle’ Quentin Tarantino, Manchester United’s Shinji Kagawa (and his dolphin father) and Tommy Lee-Jones, the live-in-maid-from-space.
Ad-Age wasn’t a fan, but we hope the Frobinsons are just getting started. We’ve pulled together a few English-subtitled Softbank ads and added them, alongside Sprint’s interpretation, to the video gallery below.