OkCupid admits to setting up bad dates in ‘an experiment’
Based upon everything I’ve ever read about OKCupid (all terrible), why would anyone want to use their site? Is it free, is that the attraction?
- Dating website OKCupid has revealed that it experimented on its users, including putting the “wrong” people together to see if they would connect.
- NEW YORK — Facebook isn’t the only social network that experiments on its users.
Online dating site OkCupid revealed on Monday the results of a study it conducted, in which it told subscribers they were more compatible than they really were.
There’s something to the power of suggestion.
OkCupid, which is owned by Internet conglomerate IAC, gives its users a compatibility score based on how they answer a series of questions on the site.
Among users who were just 30 percent compatible, a single message from one OKCupid subscriber to another led to a conversation only 10 percent of the time. But here’s the twist: when OkCupid duped users who actually had low compatibility, telling them that their compatibility score was 90 percent, they had a 17percent chance of having an online conversation.
“The mere myth of compatibility works just as well as the truth,” said Christian Rudder, co-founder of the online dating site, in a blog post about the results of the OkCupid study,
The experiment worked in the other direction as well. That is, when users with 90 percent compatibility were told that their compatibility figure was only 30 percent, the likelihood of a conversation dropped from 20 percent to 16 percent.