Multimillion-pound industry caters for young people enamoured of fictional computer characters
Japan’s apparently waning interest in true love is creating not just a marriage crisis but a relationship crisis, leading young people to forgo finding a partner and resort to falling for fictional characters in online and video games.
New figures show that more than 70% of unmarried Japanese men and 75% of women have never had any sexual experience by the time they reach 20, though that drops to almost 50% for each gender by the time they reach 25.
According to Professor Masahiro Yamada, a sociologist at Chuo University in Tokyo, who has coined the phrase “stranded singles” for the phenomenon, the rise in virginity rates is matched by a rise in the lack of interest in having any kind of “real” relationship.
Recent research by the Japanese government showed that about 30% of single women and 15% of single men aged between 20 and 29 admitted to having fallen in love with a meme or character in a game – higher than the 24% of those women and 11% of men who admitted to falling in love with a pop star or actor.
The development of the multimillion-pound virtual romance industry in Japan reflects the existence of a growing number of people who don’t have a real-life partner, said Yamada.
There is even a slang term, “moe”, for those who fall in love with fictional computer characters, while dating sims allow users to adjust the mood and character of online partners and are aimed at women as much as men. A whole subculture, including hotel rooms where a guest can take their console partner for a romantic break, has been springing up in Japan over the past six or seven years.
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