Dating Apps Partner With White House to Incentivize COVID-19 Vaccines
by Emily Wood
The White House has partnered with Match Group dating apps to incentivize Americans to get vaccinated by offering in-app promotions and privileges through online dating services to those who are vaccinated.
Match Group is an online dating company that owns and operates some of the leading online dating apps, which are participating in the initiative.
The apps encouraging vaccinations include Tinder, OkCupid, BLK, Hinge, Chispa, Match, Plenty of Fish, Bumble and Badoo. The campaign will launch in the coming weeks and last until July 4, according to a statement.
…President Joe Biden announced earlier this month his goal to have at least 70% of American adults receive at least one COVID-19 shot by Independence Day, which is when the dating apps’ campaign ends.
….On OkCupid, participants will be able to use the “I’m Vaccinated” profile badge.
OkCupid relies on self-reporting and does not verify whether a user is vaccinated. Users have the option to opt-out of the badge.
…The promotion will begin on May 24.
OkCupid reports that the phrase “I’m vaccinated” on OkCupid profiles increased over 1,400% this month compared to January. Those who have received a vaccine shot or plan to get one typically receive 15% more likes 14% more matches.
Tinder users will have the ability to use stickers such as “I’m Vaccinated” or “Vaccines Save Lives.” Meanwhile, vaccinated BLK users can select a new “Vaxified” badge and receive a free “Boost.”
Each social media dating site has different incentives to incorporate the vaccination campaign into its dating service.