The Crazy, Backed-Up Wedding Industry
(Link): The Crazy, Backed-Up Wedding Industry
by Erica Pandey
After a long, pandemic-induced wedding drought, the industry is busier than it has been in decades — and venues, vendors and planners are feeling the squeeze.
Staggering stat: There will be an estimated 2.5 million weddings in 2022, which is the most the U.S. has seen since 1984, according to The Wedding Report, a market research firm.
To put that in context, there were about 2.1 million weddings per year before the pandemic and just 1.2 million weddings in 2020, due to pandemic cancellations.
“The surge is really coming on next year,” says Shane McMurray, founder of The Wedding Report.
What’s happening: While some couples had Zoom weddings, most postponed their celebrations because large, unmasked gatherings were not allowed in most states. On top of that, many more couples got engaged during the pandemic and are now planning weddings, too.
As a result, venues are booked up through 2022, and even into 2023, and florists, photographers and planners are working overtime.
“It’s not sustainable for human beings to do this,” says Laine Palm, a wedding planner and coordinator based in Minneapolis. “We’re tired, and we can’t keep doing three weddings in a weekend, which is what we’re doing now.”
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