Brands Let Customers Opt Out of Valentine’s Day Deluge
(Link): Brands Let Customers Opt Out of Valentine’s Day Deluge
by S. Gordon
More and more brands are giving their customers a heads up and the chance to opt out of marketing emails ahead of holidays like Valentine’s Day.
Why it matters: Advertisements and promotions around holidays — particularly ones that celebrate relationships — can cause anxiety and depression. And we’re bombarded with them: Overall, we’ve gone from being exposed to around 500 ads a day in the 1970s to around 5,000 a day now.
A growing number of retailers, florists, media companies and more are taking a thoughtful approach to marketing, trying not to inundate their customers with ads that’ll hurt them.
Etsy lets people opt out of Valentine’s Day emails and offers as well as marketing around Mother’s Day and Father’s Day. The feature was created in 2021, Etsy tells Axios.
Parachute, the bedding and home goods company, has the same opt-out feature for Mother’s Day and Father’s Day, Fortune reports.
…The big picture: When brands do this, they appear empathetic, says Susan Dobscha, a marketing professor at Bentley University.
“The new buzzword now is sincerity,” she says. “Does a business appear sincere?”
…What to watch: Look for even more brands to collect insights on which holidays their customers celebrate — just like they keep track of demographic and geographic data — and use those insights to target their marketing.
For example, Valentine’s Day celebrations have steadily declined over the past decade in the U.S., with only 52% of respondents planning on observing the holiday in 2021, down from 63% in 2009.
(Link): Happy Valentine’s Day to all the Unmarried People out there!
(Link): A Valentine for the Single Christian by K L Bishop
(Link): Valentine’s Day Messaging For Singles: Empowering Or Exploitative? by G. Stearns
(Link): The Entitled, Insensitive Comments Left by Entitled Christian Mothers, and the Men Who Support Them, Under the Post ‘Don’t Ask Moms To Stand In Church This Sunday (Mother’s Day)’
(Link): Your Church’s Mother’s Day Carnation is Not Worth Any Woman’s Broken Heart – A Critique of ‘When Mother’s Day Feels Like a Minefield’ by L. L. Fields
(Link): Baptist missionary and husband murders wife on Valentine’s Day so he could be with his mistress – Tell me again why Christian women should only date or marry Christians when garbage like this keeps happening?
(Link): Chinese Singles Buy Movie Tickets So Couples Can’t Sit Together on Valentine’s Day
(Link): Galentine’s Day – Because Nobody Likes Valentine’s Day Anymore
(Link): Single and Already Over Valentine’s Day? This Tweet Round Up Is For You by B. Wong
(Link): Valentine’s Day, the Church and Single Awareness Day? by J. Storment
(Link): Some Lady Tells Singles Not To Feel Sad on Valentine’s Day
(Link): Preacher Matthew Hagee Insults Singles on Valentine’s Day
(Link): Insensitive Valentine Meme – you can’t feel sad about being single if your parents are still living
(Link): Meet the Most Vitriolic Valentine’s Day Haters Around the World
(Link): Dating App Horror Stories That Will Make You Feel Thankful You Are Single on Valentine’s Day by D. Cho
(Link): Will You Survive Red Tuesday? More Couples Split in the Week of Valentine’s Day Than Any Other – And the Top Day to Get Dumped Is Tomorrow by H. Richardson
(Link): A Valentine’s Ode to Friendship by P. Jane
(Link): Men Care More About Valentine’s Day Than Women, Says (2019) Survey by Z. Gervis
(Link): Conservatives Are Rather Inconsistent About Morals and Women’s Sexuality – Regarding: The College That Considers Valentine’s Day Cards A Form of Sexual Harassment
(Link): Unmarried / Single People Are Supposedly Bitter & Have Too Much Baggage – and that’s why you’re still single they say
(Link): Women Are Sharing Their Experiences of Receiving Unsolicited Advances From Men
(Link): Jesus Christ Removed the Stigma, Shame From Being Single and Childless – by David Instone Brewer
(Link): Single Adults – Why They Stay and Why They Stray From Church – Book Excerpts
(Link): Article: 30 And Single? It’s Your Own Fault by C. Courtney
(Link): Otherhood – An overlooked demographic – the Childless and Childfree Women and Singles Especially Women Who Had Hoped to Marry and Have Kids But Never Met Mr. Right (links)
(Link): Typical Incorrect Conservative Christian Assumption: If you want marriage bad enough, Mr. Right will magically appear
(Link): Husband-Hunting is the Worst Part of a Christian Upbringing – Christianity Made Me Obsessed with Finding a Husband – by B. Ramos
(Link): What Two Religions Tell Us About the Modern Dating Crisis (from TIME) (ie, Why Are Conservative Religious Women Not Marrying Even Though They Want to Be Married. Hint: It’s a Demographics Issue)
(Link): False Christian Teaching: “Only A Few Are Called to Singleness and Celibacy”