RadioShack Twitter account takes a walk on WILD, SEX-CRAZED side in new marketing strategy

RadioShack Twitter Account Takes A Walk on Wild, Sex-Crazed Side in New Marketing Strategy

Oh good grief. Everything in our culture is sexualized now. Everything. It’s so tiresome.

The end scheme of this is that a guy bought RadioShack years ago, and he’s now using the name to sell CryptoCurrency, and supposedly, most people who buy CryptoCurrency are sexy and edgy – so this doofus thinks the way to sell more to this group is to include a lot of sexualized puns and content on the RadioShack Twitter account.

(Link): RadioShack Twitter account takes a walk on WILD, SEX-CRAZED side in new marketing strategy

July 3, 2022

The 100+ year old retailer RadioShack has been posting some wild and crazy tweets that have people wondering what the heck is going on with the company.

According to The Hill, RadioShack has in recent days “flirted with Miley Cyrus and Lizzo, talked about getting high and clapped back at replies from people telling them to log off.”

RadioShack even tweeted about marijuana edibles: “Taking the second half of an edible after feeling nothing from the first half is always a bad idea. This chocolate bar got me out here fighting for my life.”

And that’s just the tip of the iceberg.

Here are some more of the company’s shocking, edgy, and sometimes outright hilarious tweets (*Graphic, explicit content) [I will not be including all the embedded tweets on their page]:

Notice all the sexual innuendo.

This is the type of stuff that’d normally get a retailer shamed out of the room, no? So what gives? Did RadioShack’s Twitter account get hacked or something? Actually, no, it didn’t. It turns out this is all part of RadioShack’s new marketing strategy.

“It’s our voice, a new voice, one for the people. RadioShack’s audience used to be only an older demographic, but as times have changed and e-commerce has taken over, the old voice of RadioShack is no longer relevant,” RadioShack’s chief marketing officer, Abel Czupor, said in a statement to The Washington Post.

Apparently, RadioShack thinks young Americans are obsessed with drugs and sex. The company isn’t necessarily wrong. RadioShack also believes the old ways weren’t working. The company’s definitely right about this.

“Following a decade of decline, RadioShack was delisted by New York Stock Exchange in 2015. In its struggle to find a brand identity, the chain filed for bankruptcy twice, and went from having roughly 5,200 U.S. stores in 2014 to about 400 when private equity firm Retail Ecommerce Ventures (REV) purchased it in 2020,” according to the Post.

…But not everybody appreciates RadioShack’s new marketing ploy.

— end excerpts —

Okay then. According to the rest of the article (and some of the tweets I embedded above), some guy bought the RadioShack name some time back, he’s using the name to sell CryptoCurrency – it’s not the same company it was in the 1970s and 1980s.

I am so tired of people assuming that everyone is as obsessed about sex as they are.


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