Italy’s Campaign for More Babies is Called Racist and Sexist
After having skimmed this page over, yes, this campaign sounds very sexist and very condescending towards women.
by E. Lyman, Sept 2016
ROME — Italy launched a program Thursday aimed at reversing one of the world’s lowest birthrates, but the first “Fertility Day” initiative produced a backlash with charges of sexism, racism and comparisons to wartime dictator Benito Mussolini.
The Ministry of Health campaign focuses in part on measures to combat sterility, but the notion of encouraging women to think about having children earlier produced the most fire.
One ad, for example, showed a smug pregnant woman holding an hourglass with a tagline that reads, “Beauty doesn’t have an age. Fertility does.” Another showed the outline of a long-beaked bird reading, “Hurry up! Don’t wait for the stork.”
“It’s incredibly condescending to think that Italian women don’t understand how their biological clock works,” said Rebecca Winke, 45, a Chicago native operating a bed and breakfast in the central Italian town of Assisi. “What women here need is the same opportunities men have in the workforce, affordable child care and a generation of Italian men who can do their fair share at home.”